9-bits A tumblog by David Kaneda about design, technology, and business. Broadcast from Palo Alto.

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“Because it sucks” is not a reason to redesign. “It sucks” leaves the scope wide open with no measure of success. It’s a sure way to scrap the good decisions you made along with the mistakes.

Instead, start the redesign with a question: “What is right about this design?” Use that perspective to identify specific problems and then target those exact problems.

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